The Infinitive SOB
Monday, September 3rd, 2007
Back in the middle ’90s, the estimable thespian Jonathan Pryce starred in a series of television commercials extolling the virtues of the Infiniti luxury car line. (Note to younger readers: Mr. Pryce plays Keira Knightley’s dad in the Pirates of the Caribbean films.)
The commercials were minimalist — just the car against a white backdrop — and relied entirely on Mr. Pryce’s considerable urbane charm for the sell. Clad in dark slacks, turtleneck and blazer, with cool jazz or salsa music playing in the background, he made you feel like a Cheetos-eatin’ bumpkin if you didn’t think that car was just the slickest ride this side of Detroit. Or wherever the hell they make them.